Cruelty free make-up artist & beauty expert
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There is nothing I love more than helping to raise awareness of brands doing GOOD for the animals and the planet. I use high quality, clean and vegan friendly products on all of my clients and I love to speak at events as well as on screen talking about cruelty free and vegan beauty. I have helped brands develop thier ranges as well as creative directing video + photoshoots.
Throughout my 17 year career, I have refined my expertise across various sectors, and now ultimately focus on celebrities and talent for events and campaigns. My passion lies in the thrill of preparing clients for their most significant moments, ensuring they feel their best as they step into the spotlight.
My commitment to my clients is reflected in my meticulously curated kit, which is entirely clean, non-toxic, vegan and cruelty-free. I believe in using products that not only deliver stunning results but also prioritise the health and well-being of my clients and the planet.
From skincare GRWM videos, my favourite cruelty free deodrant to the most eco friendly baby stroller money can buy- if your brand has good ethics and you think I would be a good fit for you...lets talk.
Something I have stepped into recently and have been really enjoying is to help brands in the Indy beauty + Aesthetic worlds create a stronger brand identity and communicate that online. Over the years I have created an amazingly talented team around me who I have pulled together to create brand transformative campaigns! More to come this year!
In a world where fast fashion giants and beauty brands caring more about profits over ethics we certainly have our work cut out! But the world is changing and I am here to help raise the voice of those doing good in the world.
Oat milk Chai Lattes
Always Order Me
Virgin Plastic
I'm Not About
Vitamins
Always Splurge On
Nature
Find me in
A course in Miracles
Favorite Book
Vegan Make-up
Ask Me About
"Working with Em-J is always an absolute Joy"
She has an incredible eye and her passion and love for her work shines through. We have loved all of the looks she has created for our magazine covers.
— Emily Murphy, Picture Director, Womens Health Magazine
“Working with Em-J was one of our most profitable buisness moves to date.”
I reached out to Em-J to consult me on my brand English Mineral Make-up. She helped me create a clear vision for my website as well as my social media. She produced and directed a video shoot for me with her amazing team which showed my products in a light i never imagined possible. Honestly it has transformed my whole brand.
If you have read the above and think theres a way we could make some magic together, I would love to hear from you.
If you're into Cruelty free makeup, Ethical fashion , Motherhood, Celebrating being a women or just want to discuss the best dairy free chocolate... Then we need to be friends!
Let's be Insta friends →
No i don't dance →
Vlogs, reviews and all that shabang→