For Brands
EmJ Edit
With a decade of experience in Beauty and social media, I have gained respect, trust and a friendship with my followers.
In a sea of content creators, I can imagine for brands it is hard to know who to choose for thier campains. And as a Content creator it is hard to stand out. I know what sets me apart from the rest.
Over the years I have turned down countless brand deals with companies that had ethics which didn't match mine. This is a difficult thing to do when they are waving high £ signs in my face...trust me! But what it's meant is that I now have an amazing community on my channels of people who REALLY care about the stories and ethics behind the brands they are supporting. I think that's pretty special.
RELEVANT STATS
Followers on Instagram
26.9k
Engagement Rate
13%
Primary Audience Age
25-44
Average Engagment
22.7k
Monthly Reach
187,000
Of Followers are based in the UK
72.2%
About My Audience
My followers are ethically aware, conscious consumers who want to hear about products that benefit thier lives without harming animals or the planet. They are mostly into beauty, style, wellness and motherhood.
- 89% women ages 25-44
- 74% aged between 25-44
- Many of which are plant based, vegan or flexi
- They love a discount code!
- They respond well to natural content/not overly edited
PAST COLLABORATIONS
CAMPAIGNS
Tangle Teezer
It was a real honour to help market the new plant based Tangle Teezer and bang on my target audience!
Botanics
I have worked with the amazing Botanics for 2-3 years now and adore sharing thier gorgeous products with my followers.
The Body Shop
Years of working with The Body Shop in many ways from shooting campaigns to being on stage. A recent campaign we worked on together was to celebrate the newly formulated Fresh Nude Foundation.
Kind Words....
"Working with Em-J is always an absolute Joy"
She has an incredible eye and her passion and love for her work shines through. We have loved all of the looks she has created for our magazine covers.
— Emily Murphy, Picture Director, Womens Health Magazine
“Working with Em-J was one of our most profitable buisness moves to date.”
I reached out to Em-J to consult me on my brand English Mineral Make-up. She helped me create a clear vision for my website as well as my social media. She produced and directed a video shoot for me with her amazing team which showed my products in a light i never imagined possible. Honestly it has transformed my whole brand.
client list
I am so proud to say I have been asked to partner up with these amazing brands below who not only create wonderful products but also do it with a conscience. I hope to continue to work together from years to come. <3
Adobe, Airbnb, Athleta,
B&H, Backcountry.com, BioLite, Blundstone, Cathay Pacific, Chaco, Chevrolet, Cotopaxi, Facebook, Free People, Gomacro, Grammarly, Honda, Kammok, Leatherman, LifeStraw, Miir, Nature Valley, Old Navy, OluKai, Oru, Kayak, Otterbox, Passion Passport, Paul Mitchell, Peak Design, Polartec, REI, Salt & Straw, Sonic, Sony, TikTok, Toyota, Uber, Ubuntu Life, Verizon, and more.
Antipodes
Beauty Kitchen
Boots
Botanics
ByBi
Byoma
Chelsea Pears
Delilah
Ethique
FFor
Feel
Naturisimo
Panasonic
Planet Organic
Rhyme & Reason Sukin
Skin In Motion
Tangle Teezer
The Body Shop
Tropic
Tweezerman
Vegamour
Weleda
We are Wild
Oru
Kayak
Otterbox
Passion Passport
Paul Mitchell
Peak Design
Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
TikTok
Toyota
Uber
Ubuntu Life
Verizon
There are a million Content Creators out therre. Here's what makes me different:
After years of sticking to my ethics, my followers know that I would only advertise something I believe in.
I steer away from the super 'salesy' approach on my socials. I try to make it as natural and genuine as possible.
After 17 years as a Make-up Artist working on many celebrities and global campaigns- I feel like people pay attention to what I reccomend.
FREQUENTLY ASKED QUESTIONS
My specialty when it comes to content is as follows - you can expect a standard of excellence, communication, and cooperation.
Q. Do you work on one-off campaigns as well as long term partnerships?
I certainly do one-off campaigns for brands yes, however I see a huge benefit to working on longer term partnerships. My followers get used to me talking about a brand or product so the trust only grows that I genuinely rate it. I mostly work with a brand for a 3-6 month stint and deliver regular content through that time.
Q. Do you work on commision only?
No I don't work for commission only. However If you reach out to me for gifting, I appreciate it if you can set up an affiliate code that I could earn money. If i like the product I will mention it in posts which are relevant. However, Please don't expect free advertising in exchange for products. I can't pay my bills with shampoo. ;o)
No I don't work for brands that test on animals (or that allow a third party to test on animals). I don't really ever talk about brands that have parent companies that test...however some brands I understand it is slightly more complicated. Reach out anyway, and let's discuss.
Q. Do you work for brands that are not Cruelty free?
If you're into Cruelty free makeup, Ethical fashion , Motherhood, Celebrating being a women or just want to discuss the best dairy free chocolate... Then we need to be friends!
Let's be Insta friends →
No i don't dance →
Vlogs, reviews and all that shabang→