For Brands

EmJ Edit

With a decade of experience in Beauty and social media, I have gained respect, trust and a friendship with my followers.

In a sea of content creators, I can imagine for brands it is hard to know who to choose for thier campains. And as a Content creator it is hard to stand out. I know what sets me apart from the rest.

Over the years I have turned down countless brand deals with companies that had ethics which didn't match mine. This is a difficult thing to do when they are waving high £ signs in my face...trust me! But what it's meant is that I now have an amazing community on my channels of people who REALLY care about the stories and ethics behind the brands they are supporting. I think that's pretty special. 

RELEVANT STATS

Followers on Instagram

26.9k

Engagement Rate

13%

Primary Audience Age

25-44

Average Engagment

22.7k

Monthly Reach

187,000

Of Followers are based in the UK

72.2%

About My Audience

My followers are ethically aware, conscious consumers who want to hear about products that benefit thier lives without harming animals or the planet.  They are mostly into beauty, style, wellness and motherhood.

  • 89% women ages 25-44
  • 74% aged between 25-44
  • Many of which are plant based, vegan or flexi
  • They love a discount code!
  • They respond well to natural content/not overly edited

PAST COLLABORATIONS

CAMPAIGNS

Tangle Teezer

It was a real honour to help market the new plant based Tangle Teezer and bang on my target audience!  

Botanics

I have worked with the amazing Botanics for 2-3 years now and adore sharing thier gorgeous products with my followers.

The Body Shop

Years of working with The Body Shop in many ways from shooting campaigns to being on stage. A recent campaign we worked on together was to celebrate the  newly formulated Fresh Nude Foundation.

171

742

38

62

Naturisimo

I recently partnered up with Naturisimo and Provenance to create awareness around green washing and highlight the amazing work that provenance do to break down a brand and buisneses ethics. 

Post Reach

288k+

Saves

171

Replays

45k

MY EXPERTISE

GRWM'S

Product Guides

FIT CHECKS

Unboxing Videos

Giveaways

Is there something that usually works well for you? Or are you open to ideas? 

Product Demonstrations

Product Demos

Kind Words....

"Working with Em-J is always an absolute Joy" 

 She has an incredible eye and her passion and love for her work shines through. We have loved all of the looks she has created for our magazine covers.

— Emily Murphy, Picture Director, Womens Health Magazine

“Working with Em-J was one of our most profitable buisness moves to date.”

I reached out to Em-J to consult me on my brand English Mineral Make-up. She helped me create a clear vision for my website as well as my social media. She produced and directed a video shoot for me with her amazing team which showed my products in a light i never imagined possible. Honestly it has transformed my whole brand. 

client list

I am so proud to say I have been asked to partner up with these amazing brands below who not only create wonderful products but also do it with a conscience. I hope to continue to work together from years to come. <3

Adobe, Airbnb, Athleta, 
B&H, Backcountry.com, BioLite, Blundstone, Cathay Pacific, Chaco, Chevrolet, Cotopaxi, Facebook, Free People, Gomacro, Grammarly, Honda, Kammok, Leatherman, LifeStraw, Miir, Nature Valley, Old Navy, OluKai, Oru, Kayak, Otterbox, Passion Passport, Paul Mitchell, Peak Design, Polartec, REI, Salt & Straw, Sonic, Sony, TikTok, Toyota, Uber, Ubuntu Life, Verizon, and more.

Antipodes
Beauty Kitchen
Boots
Botanics
ByBi
Byoma
Chelsea Pears
Delilah
Ethique
FFor 
Feel
Naturisimo
Panasonic
Planet Organic
Rhyme & Reason Sukin
Skin In Motion
Tangle Teezer 
The Body Shop 
Tropic
Tweezerman
Vegamour
 Weleda 
We are Wild

Oru
Kayak
Otterbox
Passion Passport Paul Mitchell
Peak Design Polartec
RALLY
Health
REI
Salt & Straw
Sonic
Sony
 TikTok
Toyota
Uber
Ubuntu Life Verizon

There are a million Content Creators out therre. Here's what makes me different:

After years of sticking to my ethics, my followers know that I would only advertise something I believe in.

I steer away from the super 'salesy' approach on my socials. I try to make it as natural and genuine as possible.

After 17 years as a Make-up Artist working on many celebrities and global campaigns- I feel like people pay attention to what I reccomend.

FREQUENTLY ASKED QUESTIONS

My specialty when it comes to content is as follows - you can expect a standard of excellence, communication, and cooperation.

Q. Do you work on one-off campaigns as well as long term partnerships?

I certainly do one-off campaigns for brands yes, however I see a huge benefit to working on longer term partnerships. My followers get used to me talking about a brand or product so the trust only grows that I genuinely rate it. I mostly work with a brand for a 3-6 month stint and deliver regular content through that time.

Q. Do you work on commision only?

No I don't work for commission only. However If you reach out to me for gifting, I appreciate it if  you can set up an  affiliate code that I could earn money. If i like the product I will mention it in posts which are relevant. However, Please don't expect free advertising in exchange for products. I can't pay my bills with shampoo. ;o)

No I don't work for brands that test on animals (or that allow a third party to test on animals). I don't really ever talk about brands that have parent companies that test...however some brands I understand it is slightly more complicated. Reach out anyway, and let's discuss. 

Q. Do you work for brands that are not Cruelty free?

Does it sound like we compliment eachother?

Let’s Collaborate

Fire me an email all about your brand and the products you would like to work together on!

If you're into Cruelty free makeup, Ethical fashion , Motherhood, Celebrating being a women or just want to discuss the best dairy free chocolate... Then we need to be friends!

Let's be Insta friends →

No i don't dance →

Vlogs, reviews and all that shabang→